We've heard rumblings that Samsung was developing a foldable clamshell phone, a form factor that was teased by the South Korean electronics giant itself in a concept video it released back in October 2019.
Now, it appears the handset is very much a reality, with the company reportedly revealing the device, dubbed Samsung Galaxy Bloom, to attendees of a secret meeting held at CES 2020 overnight.
Previously considered a codename, a new report out of South Korea is now alleging that Galaxy Bloom will actually be the device's go to market name, and not Galaxy Fold 2 as originally speculated.
An alleged image from the secret meeting.
According to the translated report, Samsung CEO DJ Koh explained to attendees that the company drew inspiration for the Galaxy Bloom's design from French cosmetics company Lancôme, which is famous for its clamshell-style powder compact cases.
SamMobile reports that the Galaxy Bloom will be targeted towards women in their early 20s.
More on the Galaxy Bloom as it unfolds...
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