How Japan's viral horse racing game Umamusume, developed by Cygames, passed 30M downloads in Asia, spurring anime adaptations, concerts, and new racetrack fans (Katria Alampay/Bloomberg)
How Japan's viral horse racing game Umamusume, developed by Cygames, passed 30M downloads in Asia, spurring anime adaptations, concerts, and new racetrack fans — With more than 30 million downloads, Umamusume: Pretty Derby has generated anime adaptations, live concerts and a new legion of racetrack fans.
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How Japan's viral horse racing game Umamusume, developed by Cygames, passed 30M downloads in Asia, spurring anime adaptations, concerts, and new racetrack fans (Katria Alampay/Bloomberg)
![How Japan's viral horse racing game Umamusume, developed by Cygames, passed 30M downloads in Asia, spurring anime adaptations, concerts, and new racetrack fans (Katria Alampay/Bloomberg)]()
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December 29, 2025
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