A look at "tokenmaxxing", a status game where employees at a number of companies compete on leaderboards to show how much AI they're using (Kevin Roose/New York Times)
A look at “tokenmaxxing”, a status game where employees at a number of companies compete on leaderboards to show how much AI they're using — An engineer at OpenAI processed 210 billion “tokens” — enough text to fill Wikipedia 33 times — through the company's artificial intelligence models …
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A look at "tokenmaxxing", a status game where employees at a number of companies compete on leaderboards to show how much AI they're using (Kevin Roose/New York Times)
![A look at "tokenmaxxing", a status game where employees at a number of companies compete on leaderboards to show how much AI they're using (Kevin Roose/New York Times)]()
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March 21, 2026
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