Google says it is testing new ad formats in search results and AI Mode, including Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads (Anu Adegbola/Search Engine Land)
Google says it is testing new ad formats in search results and AI Mode, including Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads — Google is introducing a new generation of Gemini-powered ad formats across AI Mode and Search designed to make ads feel more conversational …
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Google says it is testing new ad formats in search results and AI Mode, including Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads (Anu Adegbola/Search Engine Land)
![Google says it is testing new ad formats in search results and AI Mode, including Conversational Discovery ads, Highlighted Answers, and AI-powered Shopping ads (Anu Adegbola/Search Engine Land)]()
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May 20, 2026
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